Web series business in India is still in nascent stage because of the limited number of internet users and poor net speed. But that does not deter Indian web series production companies from making a web series and screening it on YouTube or selling it to big platforms like Netflix, Disney+ Hotstar or Amazon Prime.
Here is a list of such topmost web series production Houses in India that are trying to attract this limited internet savvy crowd by producing some amazing digital content.
What is Web Series and Why it is Becoming Popular?
Web series are short entertainment programs that are generally divided into episodes. A web serial is similar to watching Indian serials online except that you can watch the whole web series at one go on the net.
One of the major benefits of web series is that they are not governed by any censor board unlike movies and TV series. The content is uncensored and hence provides writers and directors an opportunity to experiment with various topics in an unrestrained manner.
Because web series show fresh content which a person can watch uninterrupted, it has become quite popular with the net savvy population.
Web series business model is either subscription based or advertisement based. An example of subscription based streaming platform is Disney+ Hotstar, Netflix and Amazon prime.
YouTube is an excellent example of advertisement based video streaming platform. Here you can easily watch Hindi serials online. In order to make a web series profitable on YouTube channels, producers give advertisement slots and earn from number of clicks.
In case of YouTube channels a separate YouTube adsense account is set up in which payment is made according to number of views.
Some of the most popular web series in Hindi are Sacred Games, Mirzapur, Made in Heaven, TVF Pitchers and Kota Factory. Most of these hot web series have been made by popular Indian web series producers like Excel Entertainment and The Viral Fever Media Labs.
Given below is the list of various such top web series production houses in India that keep churning out refreshing content on a regular basis.
Most Popular Indian Web Series Production Companies
Everyone knows the makers of the most popular show Kaun Banega Crorepati: Big Synergy. Big Synergy is a subsidiary of Reliance entertainment and is one of the oldest television entertainment production houses in India. Its CEO is Rajiv Bakshi, an alumnus of Harvard Business School.
Big Synergy forayed into the digital world of entertainment in 2017 with the launch of “Ye Kya Hua Bro” web series.
Other popular web series by Big Synergy are Bose: Dead/Alive and Kaushiki.
Excel Entertainment debuted into film industry with the super hit film Dil Chahta Hai. This production house was started by Farhan Akhtar and Ritesh Sidhwani in 1999.
Apart from producing many Bollywood hits they are also the makers of some popular Indian web series on Prime like Inside Edge, Mirzapur and Made in Heaven.
The Viral Fever Media Labs
TVF are the pioneers of digital entertainment content in India and have made some of the best web series in Hindi and English. They started with their own YouTube channel as early as 2010.
They have produced one of the best Indian web series on YouTube, Permanent Roommates.
TVF has over six million subscribers and their first web series was the second most viewed web series in the world in 2015.
Credited with producing some path breaking films like Toilet – Ek Prem Katha and Baby, Abundantia Entertainment is also making its name as one of the leading web series production houses in India.
Abundantia debuted in the digital world with the launch of the Hindi web series Breathe in 2018.
Eros Motion Pictures
Producers of movies like Bajirao Mastani and Manmarziyan, Eros India, forayed into web series production in 2018. Their first original web series was Side Hero.
Eros India produced their second web series Smoke which was also premiered in Cannes Festival in 2018.
Their latest web series is based on the current Prime Minister of India Mr. Narendra Modi.
Balaji Telefilms renowned for its TV serials has also started producing and distributing web series through its subsidiary ALTBalaji. The group is owned by Ekta Kapoor and Shobha Kapoor.
Some well-known web series produced by Balaji Telefilms are Romil & Jugal and Dev DD.
Balaji Telefilms and ALTBalaji are also distributors of TV content and films. They are distributors of popular web series like Apharan and Bose: Dead/Alive.
Applause Entertainment was started by Kumar Mangalam Birla in 2017 specifically to create digital content for platforms like Netflix, Amazon and HotStar. The CEO is Sameer Nair who had previously headed Star India, Balaji telefilms and NDTV Imagine.
Some of its famous web series are Criminal Justice and Mind the Malhotras.
Pocket Aces is one of the fastest growing web series production houses in India founded by three bankers. It has made some of the best Indian web series like Little Things, Home Sweet Office and What the Folks.
It recently started production of an Indian web series on Netflix.
Other than the above well-known web series production houses in India there are some more production companies like ScoopWhoop (Baked) and Red Chillies Entertainment (Bard of Blood) that are foraying in this new and interesting arena.
One of the old players Phantom Films which made the Bollywood web series sacred games, closed shop recently.
India ranks very low in the list of internet users and the reach of internet and smartphones in India is still confined largely to urban areas. Hence, the business of web series production in India is not as profitable as the business of producing TV serials.
Wrap Up – Best Web Series Production Houses in India
It is true that currently most web series production houses listed above have the backing of a big company. Other famous web series production houses in India like TVF have survived because they were the pioneers and have built a huge and loyal subscription base over many years.
Despite the odds it is believed that the market for good web series on online platforms will grow many folds with the increase in smartphone users in India. With such a huge market potential more and more filmmakers are getting attracted to this new medium that helps them to showcase their creativity unhindered and uninterrupted.